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Let’s Ask Don Draper : What is Advertising?

Let’s Ask Don Draper : What is Advertising?
November 4, 2016 Patrick Yore

“Advertising is based on one thing, happiness. And you know what happiness is? Happiness is the smell of a new car. It’s freedom from fear. It’s a billboard on the side of the road that screams reassurance that whatever you are doing is okay. You are okay.”

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